The Bachelor of Marketing program objective is to help students develop an understanding of consumer behavior and the broader environment within the operations of the organization, as well as developing skills in collecting, analyzing, and using information about customers, competitors, and the environment for managerial decisions. The Bachelor of Marketing program is offered online via distance learning. After evaluating both academic record and life experience, Yesbud staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Bachelor of Marketing curriculum is designed individually by the student and academic advisor. It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of Yesbud’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.


Core Courses and Topics in Marketing:

Financial Accounting
Managerial Accounting
Business Law
Management Theory and Practices
Principles of Finance
Marketing
Advertising
Marketing Behavior
Marketing Research
Integrated Marketing
Internet Marketing
E-Commerce
Public Relations
Persuasive Strategies
Relationship Marketing
Global Marketing
Media and Crisis Communication
Public Relations and Professional Strategy

Orientation Courses:
Business Communication/Communication Skills
Community Based Participatory Action Research (Research Publication)

Research Project in Marketing:
Bachelor Thesis Project
MBM300 Thesis Proposal
MBM302 Bachelor Thesis (5,000 words)
Publication: Each Bachelor of Marketing graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Skills for Success
Able to analyze and interpret information
Creative
Very good communication skills
Organizational skills
Able to work as part of a team
Able to work independently.

Employment Opportunities
Account Representative
Bank Officer
Claim Adjustor
Customer Services Manager
Inventory Manager
Marketing/Sales Manager
Media Planner
Public Relations Director
Sales Representative
Advertising Account Executive
Business Manager
Consumer Loan Officer
Development Officer
Management Trainee
Media Analyst
Product Manager
Retail Store Manager
Securities Broker