Yesbud knows that successful marketing professionals must be competent in sound marketing strategy, robust tactical practices and solid quantitative analysis. Our Marketing Strategy for Business Owner is an online program designed to align with the competencies needed for success. This program introduces business owners to critical marketing concepts, elevates their strategic thinking, allows learners to master problem-solving techniques, and become skilled in the use of customer and market information in developing superior marketing recommendations.

First, you will focus on creating a solid marketing strategy which is fundamental for achieving a sustainable advantage in today’s highly competitive business environment. You will learn to build a foundation for marketplace success utilizing customer insights, identify your target audience and effectively position your brand to create a strategic foundation for achieving your business goals.

Now that your marketing strategy is in place, you’re then ready to explore the frameworks and tools that will bring that strategy to life. Yesbud University’s renowned faculty will teach you how to make key tactical decisions in support of your marketing strategy and help you become better skilled in product development, brand management, marketing communications and digital marketing.

Program Content

Creating a Market-Oriented Company

• Develop a competitive marketing strategy
• Establish segmentation, targeting and positioning strategies
• Manage segments and customers

Managing Customer Value

• Construct customer value propositions
• Manage market offerings
• Manage pricing

Creating and Building Business Brands

• Understand B2B branding
• Develop creative activation strategies
• Navigate marketing communications in a digital world

Driving Organic Growth through Business Innovation

• Develop and managing new products

Transforming Your Organization

• Understand marketing’s role in enterprise transformation
• Make marketing agile

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