The Master of Marketing program objective is to provide students with the technical and skill sets necessary to become a marketing professional who can solve practical issues of the field of marketing. The Master of Marketing program is offered online via distance learning. After evaluating both academic record and life experience, Yesbud staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Master of Marketing curriculum is designed individually by the student and academic advisor.
It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of Yesbud’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.
Core Courses and Topics in Marketing:
Marketing Ethics and Law
New Product Development and Marketing
Data Collection Methods
Media Strategy, Analysis and Planning
Public Relations Strategies
Integrated Marketing Communications
Management Information System
Community Based Participatory Action Research (Research Publication)
Research Project in Marketing:
Masters Thesis Project
MBM300 Thesis Proposal
MBM302 Master Thesis (7,500 words)
Publication: Each Master of Marketing graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.